Thailand is abuzz with anticipation as HBO’s “The White Lotus” Season 3 is set to premiere, with shooting locations spanning across the picturesque landscapes of Koh Samui, Chiang Mai, and Phuket. This television series has sparked a surge in travel interest among fans, propelling Thailand into the spotlight as a must-visit destination.
Since the announcement of Thailand as the backdrop for Season 3, there has been a notable uptick in flight searches to popular destinations like Chiang Mai, Phuket, and Koh Samui. Data from Expedia reveals a significant increase in searches, indicating a growing fascination with the exotic locales featured in the show.
Following the teaser release by HBO, searches for accommodations in Koh Samui skyrocketed by 40% on Hotels.com. Additionally, platforms like Vrbo have witnessed a substantial rise in searches for vacation rentals in Koh Samui, underlining the growing appeal of Thailand as a travel destination.
Anahat Arora, the sales director of InterContinental Phuket Resort, foresees a surge in luxury travel interest to Thailand, with a notable 18% increase in bookings originating from the U.S. market. This heightened interest is a testament to the allure and charm of Thailand’s diverse landscapes and vibrant culture.
Set-jetting, a trend where travelers choose destinations featured in films or TV shows, has gained popularity in recent years. A survey by Expedia Brands revealed that TV shows have a significant influence on travel decisions, surpassing the impact of social media platforms like Instagram, Facebook, and TikTok.
With the impending premiere of “The White Lotus” Season 3, industry experts predict a surge in travel demand to Thailand. Previous seasons set in Hawaii and Sicily experienced a remarkable increase in searches post-launch, indicating a similar trend for Thailand. The partnership between Four Seasons Resorts and HBO ensures that luxury accommodations will continue to play a pivotal role in future seasons of the show.
American Express Travel has identified Koh Samui as one of the top trending destinations for 2025, further solidifying Thailand’s position as a sought-after travel hotspot. The island’s inclusion in the New York Times’ list of 52 Places to Go in 2025 and Travel+Leisure’s recognition as the 2025 destination of the year underscore Thailand’s growing appeal among global travelers.
In conclusion, as the travel industry gears up for an influx of visitors to Thailand, the allure of “The White Lotus” Season 3 and its stunning filming locations have undoubtedly placed the country on the map as a must-visit destination for avid travelers seeking exotic experiences and luxurious getaways.
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