The Tourism Authority of Thailand is set to introduce a co-payment travel scheme in response to the recent flood damage in Chiang Mai and Chiang Rai, two key northern provinces. This initiative aims to support resort and hotel operators in these areas by subsidizing half of the trip cost for visitors to these regions.
According to Tourism and Sports Minister Sorawong Thienthong, the plan involves providing a 400-baht subsidy to the first 10,000 participants who opt for a trip to Chiang Mai or Chiang Rai later in the year. This move is part of a broader effort to revitalize tourism in the flood-affected regions and expedite the recovery process for local businesses.
While the scheme awaits Cabinet approval, the ministry is gearing up to present the proposal for deliberation in the near future. Chiang Mai and Chiang Rai have faced significant challenges following the recent floods, prompting the government to explore innovative solutions to support the tourism sector.
Aside from the co-payment initiative, the ministry is considering a range of measures to assist tourism operators and personnel in the affected provinces. These include advocating for soft loans for small enterprises like homestays, seeking reductions in utility bills and taxes, and organizing promotional events to position Chiang Mai as a hub for MICE and sports tourism.
Moreover, efforts are underway to enhance the provinces’ infrastructure, ensure effective disaster management systems, and provide training for guides to handle emergency situations such as floods. By implementing these strategies, the government aims to instill confidence among tourists and foster sustainable growth in the region’s tourism industry.
Looking ahead, the Tourism Authority of Thailand remains committed to supporting the recovery and development of Chiang Mai and Chiang Rai, recognizing the importance of these provinces as key tourism destinations in the country. Through targeted interventions and collaborative efforts, stakeholders are working towards a resilient and vibrant tourism sector that can withstand the challenges posed by natural disasters and other external factors.
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