In 2024, the travel industry is abuzz with bright ideas and innovative projects that are shaping the future of travel. From sustainable initiatives to community-driven tourism strategies, the industry is evolving to embrace a more responsible and inclusive approach.
The Bright Ideas in Travel list by Condé Nast Traveler recognizes trailblazers who are making a positive impact on the travel industry. From managing a worldwide wildlife census to creating open-source maps and sustainable transportation options, these initiatives are paving the way for a more sustainable and accessible travel experience.
One of the key players in the industry is Swiss Federal Railways (SBB), which operates fully electric trains powered by renewable energy sources. With a focus on reducing emissions and promoting biodiversity, SBB is leading the way in sustainable rail travel.
Another notable project is the construction of Brightline West, a high-speed train route that will connect Las Vegas to California. Scheduled for completion in 2028, this all-electric train will offer a low-emission alternative for travelers in the region.
In Italy, Ferrovie dello Stato Italiane (FS) has launched FS Treni Turistici Italiani, a new initiative that operates tourist trains to promote slow and sustainable travel. With offerings like luxurious sleeper trains and regional services, FS is highlighting lesser-traveled areas and supporting local tourism.
Denver Union Station, often referred to as “Denver’s living room,” underwent an $11 million renovation in 2024. This historic transport hub has been revitalized to provide a welcoming space for commuters and travelers, reflecting a





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