Virtuoso has chosen Seoul, South Korea as the host city for its 2026 Symposium, set to take place from April 15 to 19, 2026. The event will bring together around 400 influential travel executives from over 35 countries to engage in strategic networking, business development, and immersive exploration in one of Asia’s dynamic destinations.
The decision to select Seoul was influenced by the strong partnership between Virtuoso and the Korea Tourism Organization (KTO), coupled with the rising demand for luxury experiences in unique locales. Seoul’s blend of tradition, innovation, and cultural richness makes it a compelling choice for the Symposium, offering a glimpse into the future of luxury travel.
The 2026 Virtuoso Symposium not only serves as a platform for industry leaders to connect but also acts as a significant driver for tourism growth in the host country. Past events hosted by Virtuoso have had a profound impact on destinations, leading to a substantial increase in sales and heightened global awareness of the unique offerings of the host locations.
Korea’s approach to luxury travel sets it apart by focusing on authentic and immersive experiences that combine comfort, exclusivity, and cultural immersion. From ancient palaces juxtaposed with modern skyscrapers to Michelin-starred dining and traditional crafts, Seoul offers a diverse range of experiences that cater to the discerning luxury traveler.
According to Jennifer Campbell, Virtuoso’s Senior Vice President of Global Events, Korea’s emphasis on blending tradition with modern sophistication positions it as a premier luxury destination on the global stage. By showcasing Korea’s cultural heritage, wellness practices, culinary delights, and technological innovations to influential travel leaders, the Symposium aims to elevate Korea’s status as a top luxury destination.
Hee-jin Cho, Executive Director of the Korea Tourism Organization’s Americas Centre, highlighted Korea’s commitment to presenting a unique blend of tradition and sophistication to the world. Through a curated showcase of the country’s offerings in culture, wellness, cuisine, and innovation, Korea aims to captivate global travelers seeking enriching and meaningful experiences.
With its world-class infrastructure, warm hospitality, and personalized services, Korea is poised to redefine luxury travel by offering a refined yet deeply personal experience to visitors. The Symposium in 2026 presents an unparalleled opportunity for Korea to assert its position as a leading luxury destination, showcasing its rich tapestry of experiences to a global audience.
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