Lagardère Travel Retail is gearing up for a new chapter at Auckland Airport, promising a reinvigorated duty-free experience. With a new eight-year contract secured, the company is set to revamp its wines & spirits offerings. This commitment follows the recent announcement of Lagardère Travel Retail winning the highly contested tender for duty-free retail at Auckland Airport.
Expressing excitement over this opportunity, Lagardère Travel Retail’s Chairman and CEO, Dag Rasmussen, highlighted the company’s dedication to delivering a unique retail experience with a strong local focus. The upcoming transformation aims to provide travelers with an enriched shopping environment, reflecting a deep sense of place and a commitment to the Asia Pacific region.
The incumbent, LagardèreAWPL joint venture, will operate the departures and arrivals shopping concession under the Aelia Duty Free brand. As part of the new contract, all departures and arrivals stores will undergo a comprehensive refurbishment to elevate the shopping experience to a world-class standard.
Donncadh Kelly, Director of Buying and Category Management at Lagardère Travel Retail, sees the contract win as an opportunity to redefine the store layout and introduce a unified shopping environment. Emphasizing a sense of place, the company plans to showcase New Zealand products and offer immersive experiences to captivate travelers.
Kelly identifies three key trends influencing the wines & spirits sector. Premiumisation is on the rise, with consumers seeking unique experiences and products with a strong heritage. Younger shoppers are driving demand for premium spirits like single malt Scotch whisky, craft gin, and tequila, favoring brands that offer authentic and exclusive experiences.
Value perception remains crucial, particularly for local and Australian travelers. Duty-free savings of up to -40% compared to domestic markets are a significant draw, encouraging shoppers to trade up for premium products. The company’s focus on delivering unmatched value has resulted in increased spend per passenger.
Another trend shaping the industry is the growing interest in local experiences. Lagardère Travel Retail plans to spotlight New Zealand’s renowned wine regions and craft spirits, aligning with travelers’ desire for authentic and artisanal products. The retailer aims to expand its local product offerings and enhance in-store presentations to engage customers effectively.
As the business evolves, Kelly emphasizes the importance of promoting value and creating unique experiences to attract loyal customers and cater to the emerging Generation Z traveler. By collaborating with brand partners, the company aims to drive conversion rates and enhance the overall shopping experience through exclusive offerings and engaging events.
With a renewed focus on local products, immersive experiences, and premium offerings, Lagardère Travel Retail is poised to elevate the duty-free shopping experience at Auckland Airport, setting a new standard for travelers seeking quality wines & spirits and authentic retail experiences.
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