Istanbul has been named the world’s leading gourmet destination by the Mastercard Economics Institute, emphasizing the city’s significant culinary appeal. The report highlights Istanbul’s culinary diversity, drawing on data from cross-border dining expenditures and tourist diversity to rank the Turkish metropolis above 43 other cities globally.
According to the Mastercard Travel Trends 2025 report, Istanbul welcomed visitors from 67 different nations in 2024, making it the most internationally diverse culinary city analyzed. The city’s restaurants have been commended for their ability to blend various culinary traditions, offering a wide array of flavors that cater to food enthusiasts from different backgrounds.
The study underscores Istanbul’s growing influence in the tourism sector, positioning it as a top-tier destination for travelers seeking exceptional culinary experiences. Istanbul’s food scene successfully combines influences from Asia, the Middle East, the Mediterranean, and Eastern Europe, creating a unique gastronomic fusion that appeals to a global audience.
Joining Istanbul in the top gourmet destinations for 2025 are renowned cities like Cannes, Interlaken, and Barcelona, each celebrated for their culinary diversity, tourism appeal, and cross-border dining activity. The report also delves into price factors, highlighting destinations like Beijing, Cannes, and Mykonos as among the most expensive, while Ayia Napa, Varna, and Brașov offer more affordable gourmet experiences.
Travel motivations have evolved beyond economic considerations, with personal interests such as food, nature, and wellness playing significant roles in shaping global tourism trends. Khatija Haque, Chief Economist for Eastern Europe, the Middle East, and Africa at Mastercard, emphasizes that meaningful experiences are driving travel decisions, especially in emerging markets with unique culinary and ecological offerings.
The report identifies a surge in wellness and eco-tourism motivations, with destinations like Namibia, South Africa, and Botswana recognized for their spa experiences, natural retreats, and eco-lodges. Additionally, Japan and Saudi Arabia have emerged as rapidly growing travel destinations, attracting visitors with cultural attractions and enhanced tourism infrastructure.
Major sporting events impact consumer travel behavior, as evidenced by increased spending during events like the UEFA Champions League Final in London. Currency fluctuations also influence travel patterns, with travelers seeking affordability and cultural experiences when choosing their destinations.
The global traveler of 2025 is driven by a desire for unique experiences that offer personal value and cultural enrichment. Whether indulging in Istanbul’s culinary delights, exploring national parks in Zambia, or immersing in Japan’s hot springs, modern travelers are seeking destinations that provide a balance of cost-effectiveness and memorable experiences.
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