Hilton has unveiled its first Curio Collection hotel in Vienna, introducing the Hotel Astoria Vienna on the renowned Kärntner Straße. This historic Art Deco property, originally established in 1912, has been rejuvenated by VERKEHRSBUERO and now offers 125 rooms, including luxurious suites, blending tradition with contemporary design.
The hotel’s Grand Salon and Astoria Bar provide guests with an exquisite dining experience, serving local specialties and vintage cocktails. This opening signifies a significant move for Hilton, expanding its lifestyle brand presence in Continental Europe and marking the debut of the Curio Collection in Austria.
David Kelly, Hilton’s senior vice president for Continental Europe, highlighted the growing demand for distinctive hospitality experiences in the region. Brooke Thomas, the brand leader for Curio Collection, emphasized the hotel’s unique location, design, and culinary offerings that set it apart as a premier destination.
Hotel Astoria Vienna’s prime location near iconic landmarks like St. Stephen’s Cathedral and the Vienna State Opera House makes it an attractive choice for both leisure and business travelers. The hotel also caters to corporate events with its four adaptable meeting rooms, providing a convenient base in Vienna’s city center.
Guests booking through Hilton Honors can enjoy exclusive benefits such as complimentary Wi-Fi and discounted rates. Martin Winkler, CEO of VERKEHRSBUERO, underscored the collaboration with Hilton as a means to enhance the hotel’s global standing while preserving its Viennese essence.
The rebranding of Hotel Astoria Vienna reflects a harmonious blend of modern hospitality standards with the timeless charm that has defined the property for over a century. With future Curio Collection openings planned in destinations like Sicily, Athens, and Istanbul, Hilton’s expansion in Europe signifies a growing trend towards unique and personalized travel experiences.
As Vienna continues to attract travelers with its rich cultural heritage and architectural wonders, the addition of Hotel Astoria Vienna to Hilton’s portfolio enhances the city’s allure as a top-tier destination. The seamless integration of history, luxury, and contemporary amenities at the hotel exemplifies a new era in Viennese hospitality.
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