In 2024, Africa saw a significant recovery in tourism, surpassing pre-pandemic levels, with a 7% increase in arrivals compared to 2019. The UN World Tourism Barometer reported a positive global outlook for 2025, projecting a 3-5% growth in international tourist arrivals, provided conditions remain favorable.
Airlift in Africa experienced a boost, with total passenger demand rising by 12.4% in November 2024. African airlines increased capacity by 6%, enhancing regional connectivity. The Cape Town-Johannesburg route emerged as the busiest domestic route on the continent, with over five million seats in 2024.
2025 brings major infrastructure investments across the continent, with countries like Morocco and South Africa focusing on enhancing tourism facilities. Morocco plans to double its airport capacity by 2030, gearing up to host major sporting events. South Africa’s Airports Company has allocated over R20 billion for airport upgrades, including Cape Town International Airport.
Open skies initiatives are gaining traction, with Ghana joining other African nations in offering visa-free travel. Recommendations for 2025 emphasize extending visa-free policies to all African Union member states, easing travel restrictions and promoting tourism. These initiatives aim to boost intra-African travel and enhance regional integration.
The tourism industry is witnessing a surge in technology adoption, with investors and travelers seeking innovative solutions. Platforms like Conservio are capitalizing on the growing demand for online booking services, especially in nature-based travel. Tech-savvy travelers are driving the need for seamless booking experiences and unique accommodations.
As the industry gears up for 2025, Southern and East Africa are poised for continued growth and development. With increasing investments in infrastructure, improved connectivity, and a focus on technology, the region is set to attract a diverse range of travelers seeking authentic and immersive experiences.
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