The 25th World Travel & Tourism Council (WTTC) Global Summit is poised to convene in Rome from September 28–30, 2025, featuring a distinguished lineup of industry giants and speakers from around the world. Notable participants include MSC Group, Royal Caribbean Cruises, Amadeus, Microsoft, Viking Cruises, TURESPANA, and InterContinental Hotels Group. This summit holds significant importance in the travel and tourism sector, serving as a platform for leaders to explore pivotal issues such as economic growth, sustainability, and innovation.
The WTTC Global Summit stands as a pinnacle gathering within the travel industry, uniting top executives from both public and private sectors to deliberate on the sector’s future. With a thematic focus on leveraging Artificial Intelligence and seamless travel solutions, this year’s event, titled La Grande Bellezza (del Viaggio), underscores tourism’s role in fostering economic ties and cultural exchanges. Hosted in collaboration with Italy’s Ministry of Tourism, ENIT, the Municipality of Rome, and the Lazio Region, the summit symbolizes a collective effort to champion the transformative power of travel.
Esteemed figures such as Greg O’Hara, Andrea Grisdale, Manfredi Lefebvre d’Ovidio, and Audrey Hendley will join over 310 CEOs, chairs, and directors from various nations in exploring the future landscape of travel. With representation from leading companies like Iberostar, Trip.com Group, Zurich Cover-More, and Radisson Hotel Group, alongside organizations such as Microsoft and Bain & Company, the summit aims to address pressing challenges and opportunities shaping the industry.
The Auditorium Parco della Musica in Rome will serve as the venue for the WTTC Global Summit, attracting leaders from over 65 countries to engage in discussions on tourism’s pivotal role in global connectivity and economic recovery. Commencing on September 28, the summit’s opening ceremony will feature a special performance by renowned tenor Andrea Bocelli, setting a tone for an immersive three-day event comprising sessions, workshops, and networking opportunities.
The summit’s agenda places a strong emphasis on sustainability, digitalization, and the integration of ESG values to cater to the evolving preferences of younger travelers. As the industry transitions post-pandemic, discussions at the summit will explore the impact of technology, the significance of sustainable practices, and the potential of AI-driven solutions in reshaping the travel experience. Tech innovators like Microsoft and Amadeus are set to showcase cutting-edge technologies that are revolutionizing the sector.
With industry heavyweights like MSC Group, Royal Caribbean Cruises, Amadeus, Microsoft, Viking Cruises, TURESPANA, and InterContinental Hotels Group in attendance, the 25th WTTC Global Summit is poised to be a transformative event in the realm of travel and tourism. As the sector evolves, this gathering provides a vital platform for shaping the industry’s future trajectory, fostering innovation, and addressing critical challenges. The summit promises to be an unforgettable occasion, highlighting the beauty and power of travel in driving global progress.
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